BRANDING AND MARKETING PLANNING
- Define the Online Branding strategy working closely with others department of Marketing team
- Develop a comprehensive Digital Marketing plan covering online advertising, website revamp, SEM/SEO, EDM, SMS, ZMS, social media seeding, influencing via bloggers, Mobile Apps etc.
- Continuously spot opportunities to drive positive customer NPS by frequently publicizing “FE CREDIT news” using digital communication channels (social media seeding, youtube videos, online publications etc,)
- Support perceptual brand build by broadcasting industry awards, customer events, key alliance promotions, sponsorships etc via digital comm channels
- Research competition, investigate benchmarks and provide suggestions for improvement
- Partner closely with key Marketing stakeholders (Product Marketing, Marketing Analytics, Research, etc.) to build marketing plans; and provide updates on initiatives/KPIs
CUSTOMER ACQUISITION & ENGAGEMENT
- Plan, lead & be responsible for quality of repeatable digital retail campaigns across all channels
- Develop customer acquisition plans and campaigns that encompass competitive assessment, testing strategy, creative positioning, integration into partner digital channels, and leverage emerging channels (Programmatic Display, PPC, Video, Social, etc.) to deliver against business goals & outcomes
- Marketing of Robo Lending & FE Online - awareness, acquisition, usage
CONTENT CREATION
- Content Marketing Assets Creation - Develop and continuously refresh a Content Library of engaging customer materials, in the form of static and animated infographics, videos, interactive capabilities, clips, expert articles/educational content etc., with the end objective of attracting customers to choose FE CREDIT
- Create Content Marketing Strategies to deliver business and brand outcomes
- Explore Gamification to engage and excite customers, and gain followership (“soft marketing”)
- Develop a Panel of specialized Digital Agencies whose services can be exploited on-demand
PERFORMANCE OPTIMISATION
- Develop specific campaigns to create and maintain high levels of customer interaction
- Performance - Leverage web analytics tools to understand fall-out points throughout the ads-to-leads-to-conversion funnel and develop initiatives to increase conversions; Implement and measure campaigns to maximize channel performance
- Manage and improve online content, tracking SEO and leverage Google Analytics data
WEBSITE TRAFFIC AND ENGAGEMENT
- Take primary responsibility for driving FE CREDIT website content and quality. Relentlessly pursue stakeholders to continuously create better customer engagement
- Drive website traffic growth by creating and delivering focused online campaigns
NEW OPPORTUNITIES
- Keep abreast of current and upcoming developments in the digital world, which FE CREDIT can exploit to gain first-mover advantage. Explore new technologies to create digital disruption
- Explore partnership opportunities with 3rd party online players with clear objective to deliver one or more of the key objectives: (a) Brand perception (b) Existing Customer Engagement and Product Usage (c) New Customer Acquisition
- Leverage and exploit Geo-targeting technologies to deliver direct-customer-communications
PEOPLE DEVELOPMENT
- To structure team activities for the effective delivery of plans and performance targets
- To lead and empower team through performance reviews and change management
- To practice company values for continuous improvement in team management
- To demonstrate brand values in everyday life at work
