Product Marketing Specialist

Owned Channels:

• Manage and improve online content, considering tracking SEO and Google Analytics data and provide to Unit Head for further analysis
• In charge of building content calendar for social channels such as Facebook and Zalo
• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification
• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action
• Set up and optimize company pages within each platform to increase the visibility of company’s social content
• Moderate all user-generated content in line with the moderation policy for each community
• Create editorial calendars and syndication schedules
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information
• Collaborate with other departments (products, customer service, sales etc) to manage reputation, identify key players and coordinate actions.

Content Marketing:

• Content Marketing Assets Creation - Develop and continuously refresh a Content Library of engaging customer materials, in the form of static and animated infographics, videos, interactive capabilities, clips, expert articles/educational content etc., with the end objective of attracting customers to choose FE CREDIT
• Propose content angles and strategy by working closely with others units of Marketing team, and expert agencies
• Manage and owned Digital content to engage, educate and entertain customer ( Zalo message, Facebook message)

SELF MANAGEMENT:

• Self-motivated, proactive team player and independent worker with a can-do attitude
• To practice company values for continuous improvement in team management
• To demonstrate brand values in everyday life at work

University Graduate – major: Business, Marketing/ Communications preferred

Min. 2 years of working experience in banking and financial service on social media marketing or as a digital media specialist

Excellent writing, presentation and communication skills

Demonstrable social networking experience and social analytics tools knowledge

Knowledge of online marketing and good understanding of major marketing channels

Hands on experience with SEO/SEM, Google Analytics

Ability to gain deep understanding of business dynamics, profitability and growth drivers

Creative thinker & relentless executor with attention to detail

Language requirements: Vietnamese – native, English – advanced

Advanced skills in Microsoft Office applications

Knowledge of creative design is a plus

Extremely well organized, practical & innately curious with ability to focus & deliver high quality of works within tight time frames​