Senior Product Manager - Fast Cash & Cardless Cash

- Grow Fast Cash and Easy Cash propositions to improve limit utilization of FE Credit cardholders. Monitor the portfolio and take actions to grow Fast Cash and Cardless cash propositions to improve limit utilization of FE Credit cardholders in a most profitable manner. Manage a volume VND 800 B on a monthly basis. This will translate to an annual volume of VND 10 T and 1M customers
- Work on developing new propositions such as Cardless cash and mainstream it with relevant marketing promotions. Use mobile app and other digital channels to improve the uptake of this product. Continuously monitor the yields on the portfolio and take efforts to maximize the yield as well as fee income. Work with multiple units including BICC on customer segmentation and creating new fast cash features as well as new fast cash channels. Ongoing interaction with Sales team of more than 800 + resources to understand and drive all the support required to achieve the ambitious growth plans
- Continuously monitor competition and marketplace to widen the scope of Fast Cash and Easy Cash proposition across different merchant categories..
- Work with Activation and usage teams to work out segment level offers for FE Credit Customers to promote Fast Cash usage. Regularly work with loyalty & retention team to promote fast cash product and also use it as a retention tool.
- Work with Product team on a regular basis to ensure that receivable building programs have a wider reach through statement inserts, product brochures etc.
- Guide & manage employee under the Fast Cash & Cardless Cash Team.

- Bachelor Degree in Business. Post graduate as a plus

- At least 5 years in a credit card industry with detailed understanding of credit cards and specifically credit card receivable building programs, cards ENR, card fee structure, payment hierarchy etc.

- Prior experience in cards division and specifically portfolio management unit of large MNC banks like Citi, HSBC or large local banks such as Sacombank, Vietcom Bank etc is highly preferred.

- Clear understanding of cards portfolio management including installment payment plans, Loan on Phone and inorganic line burn

- Basic understanding of the Credit Card Business P&L, revenue drivers, ENR, fee structure, card payment hierarchy etc